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Workhuman

 

Type: Webinar Pre-Promotion

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Created monthly promotional content calendar for Workhuman webinars and events. As well as ad copy for our social media posts.

Designed Website Media content: infographic posts for Workhuman targeted audience to have awareness about events and on demand/ live webinars

Directed email marketing and social media advertising campaign

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​Learnings

  • 3rd Party Pubs continues to be our best performing channel in terms of MQLs (ICP).

  • Looking into QoQ, Social has seen improvements in MQLs (ICP) going from 25% to 36% of total MQLs (ICP).

  • Each Webinar has had a different reaction from users, however we have noticed an uplift in results when introducing creatives with 'faces' 'webinar speakers' in them.

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©2020 by Monica Pluas.

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